Linguistic tools of persuasion in travel advertisements

Background. The language of advertising in general has been widely researched since advertising became integrated in all spheres of our life. The researchers also mark the prominent role of extralinguistic elements in advertising. At the same time, the language as an important element of persuasion...

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Bibliographic Details
Main Author: Olena Honcharuk
Format: Article
Language:English
Published: National University of Kyiv-Mohyla Academy 2023-12-01
Series:Мова: класичне, модерне, постмодерне
Subjects:
Online Access:http://lcmp.ukma.edu.ua/article/view/297316