Linguistic tools of persuasion in travel advertisements
Background. The language of advertising in general has been widely researched since advertising became integrated in all spheres of our life. The researchers also mark the prominent role of extralinguistic elements in advertising. At the same time, the language as an important element of persuasion...
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Format: | Article |
Language: | English |
Published: |
National University of Kyiv-Mohyla Academy
2023-12-01
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Series: | Мова: класичне, модерне, постмодерне |
Subjects: | |
Online Access: | http://lcmp.ukma.edu.ua/article/view/297316 |