Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction

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The purpose of this research is to examine impact of consumer inertia and product attribute (PA) on consumer intention of repeat purchase. This paper also aims to assess the medication effect of satisfaction on relation between PA and repeat purchase intention (RPI). This research intends to valid...

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Bibliographic Details
Main Authors: See Kwong Goh, Nan Jiang, Muhamad Faiz Abdul Hak, Pei Leng Tee
Format: Article
Language:English
Published: EconJournals 2016-09-01
Series:International Review of Management and Marketing
Subjects:
repeat purchase intention
consumer inertia
product attribute
satisfaction
and social influence
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32102/355721?publisher=http-www-cag-edu-tr-ilhan-ozturk

Internet

https://dergipark.org.tr/tr/pub/irmm/issue/32102/355721?publisher=http-www-cag-edu-tr-ilhan-ozturk

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