The relationship between decision-making factors and ‘festivalscapes’ with visitor loyalty: Evidence from a South African national arts festival
Orientation: The escalating number of festivals leads to competition, with festivals finding themselves in the decline phase of their product’s lifecycle. In South Africa, many festivals choose to terminate, but in the case of Aardklop, the festivals chose to undergo a rebranding and repositioning p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2019-06-01
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| Series: | Acta Commercii |
| Subjects: | |
| Online Access: | https://actacommercii.co.za/index.php/acta/article/view/765 |