Revisiting tourist behavior via destination brand worldness
Taking tourists’ perspective rather than destination offerings as its core concept, this study introduces “perceived destination brand worldness” as a variable. Perceived destination brand worldness is defined as the positive perception that a tourist has of a country that is visited by tourists fro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2016-11-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol6/msl_2016_57.pdf |