Emotional framing in online environmental activism: Pairing a Twitter study with an offline experiment
As the consequences of anthropogenic climate change become more apparent, social media has become a central tool for environmental activists to raise awareness and to mobilize society. In two studies, we examine how the emotional framing of messages posted by environmental activists influences engag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.1099331/full |