The Effects of Perceived Quality of Augmented Reality in Mobile Commerce—An Application of the Information Systems Success Model
Augmented reality (AR) enables consumers to browse and try products virtually by providing additional information and functionality to mobile shopping. Retailers continue to develop AR technology to engage consumers and enhance their digital shopping experiences. However, despite the growing interes...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-05-01
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| Series: | Informatics |
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| Online Access: | https://www.mdpi.com/2227-9709/7/2/14 |