To be VIP or not to be VIP: The Influence of the Group of Friends on the Impulse Purchase of Music Festival Tickets
Music festivals are becoming increasingly important in the provision of experiential consumption, with significant economic and social impacts. The study aims to understand what the Portuguese think about VIP areas at music festivals, and to identify which variables predict the tendency for impulse...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculdade Meridional IMED
2022-08-01
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| Series: | Revista de Administração IMED |
| Subjects: | |
| Online Access: | https://seer.atitus.edu.br/index.php/raimed/article/view/4528 |