EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA
Unplanned purchases are purchases that are made without going through the planning process. Unplanned purchases are caused by various factors, one example is store atmosphere. A good store atmosphere can generate positive emotions on consumers. This study aims to determine the role of positive emoti...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2020-05-01
|
| Series: | E-Jurnal Manajemen |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/57444 |