EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA
Unplanned purchases are purchases that are made without going through the planning process. Unplanned purchases are caused by various factors, one example is store atmosphere. A good store atmosphere can generate positive emotions on consumers. This study aims to determine the role of positive emoti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2020-05-01
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| Series: | E-Jurnal Manajemen |
| Online Access: | https://ojs.unud.ac.id/index.php/Manajemen/article/view/57444 |
| _version_ | 1828729651585875968 |
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| author | I Putu Widya Artana Ni Made Asti Aksari |
| author_facet | I Putu Widya Artana Ni Made Asti Aksari |
| author_sort | I Putu Widya Artana |
| collection | DOAJ |
| description | Unplanned purchases are purchases that are made without going through the planning process. Unplanned purchases are caused by various factors, one example is store atmosphere. A good store atmosphere can generate positive emotions on consumers. This study aims to determine the role of positive emotions in mediating the influence of store atmosphere on unplanned purchases in Alfamart Denpasar. This study used 104 people as samples by using purposive sampling technique. Data in this study were collected through online questionnaires using Google form, and analysed using Path analysis. The results show that store atmosphere has significant influence on positive emotions and unplanned purchases. Positive emotions also have significant effect on unplanned purchases. Furthermore, study results also show that positive emotions can mediate the influence of store atmosphere on unplanned purchases.
Keywords: store atmosphere, positive emotions, unplanned purchases. |
| first_indexed | 2024-04-12T14:35:39Z |
| format | Article |
| id | doaj.art-d1c66195bb6840abb4cbabef2198390e |
| institution | Directory Open Access Journal |
| issn | 2302-8912 |
| language | English |
| last_indexed | 2024-04-12T14:35:39Z |
| publishDate | 2020-05-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | E-Jurnal Manajemen |
| spelling | doaj.art-d1c66195bb6840abb4cbabef2198390e2022-12-22T03:29:07ZengUniversitas UdayanaE-Jurnal Manajemen2302-89122020-05-01951983200210.24843/EJMUNUD.2020.v09.i05.p1757444EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANAI Putu Widya Artana0Ni Made Asti Aksari1Universitas UdayanaUniversitas UdayanaUnplanned purchases are purchases that are made without going through the planning process. Unplanned purchases are caused by various factors, one example is store atmosphere. A good store atmosphere can generate positive emotions on consumers. This study aims to determine the role of positive emotions in mediating the influence of store atmosphere on unplanned purchases in Alfamart Denpasar. This study used 104 people as samples by using purposive sampling technique. Data in this study were collected through online questionnaires using Google form, and analysed using Path analysis. The results show that store atmosphere has significant influence on positive emotions and unplanned purchases. Positive emotions also have significant effect on unplanned purchases. Furthermore, study results also show that positive emotions can mediate the influence of store atmosphere on unplanned purchases. Keywords: store atmosphere, positive emotions, unplanned purchases.https://ojs.unud.ac.id/index.php/Manajemen/article/view/57444 |
| spellingShingle | I Putu Widya Artana Ni Made Asti Aksari EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA E-Jurnal Manajemen |
| title | EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA |
| title_full | EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA |
| title_fullStr | EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA |
| title_full_unstemmed | EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA |
| title_short | EMOSI POSITIF MEMEDIASI PENGARUH ATMOSFER TOKO TERHADAP PEMBELIAN TIDAK TERENCANA |
| title_sort | emosi positif memediasi pengaruh atmosfer toko terhadap pembelian tidak terencana |
| url | https://ojs.unud.ac.id/index.php/Manajemen/article/view/57444 |
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