PROFILING THE DRIVERS OF MARKET POWER OF WINERIES. THE CASE OF SOUTHERN BULGARIA
During last decade the competition on wine market of Europe is going higher. This is a result from regulation of wine industry under common agricultural policy of European Union. In such market condition the leading role of all departments in every winery is marketing unit. The purpose of this resea...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
BelloPrint Pazardjik
2020-06-01
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| Series: | Journal of Bio-Based Marketing |
| Subjects: | |
| Online Access: | https://journalbbm.files.wordpress.com/2020/03/article_1-1.pdf |