Effect of Denotative Congruency on Pleasant Impressions for Audio-Visual Stimuli
We examined how the denotative congruency (Masakura & Ichikawa, 2003) in audio-visual stimuli affects the pleasant and restful impressions for the stimuli. In Experiment 1, a single sound was combined with a single motion picture. Results showed that the pleasant and restful impressions for the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2011-10-01
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| Series: | i-Perception |
| Online Access: | https://doi.org/10.1068/ic779 |