Methodology and research methods in public relations
The most advanced form of public relations is represented by scientifically guided processes of solving organizational problems and change processes. This paper discusses some of the methods used to gather quantitative and qualitative information to define the problematic situation as accurately as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Viša ekonomska škola Peć, Leposavić
2024-01-01
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| Series: | Ekonomski Signali |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2024/1452-44572401067V.pdf |