Digital Tools of Marketing Strategies in Hotel Branding
The condition of the hotel's competitiveness is a strong brand. The introduction of digital marketing in the strategy of hotel branding creates new opportunities for hotels when interacting with guests through digital channels. The purpose of this study is to develop theoretical and practical m...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2023-01-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_90726_d41d8cd98f00b204e9800998ecf8427e.pdf |