PENGARUH DUKUNGAN DAN HUBUNGAN SOSIAL TERHADAP NIAT MEMBELI PRODUK PADA SOCIAL COMMERCE

PENGARUH DUKUNGAN DAN HUBUNGAN SOSIAL TERHADAP NIAT MEMBELI PRODUK PADA SOCIAL COMMERCE

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The emergence of social networking sites, particularly Facebook, encouraging the emergence of a new paradigm in e-commerce, known as social commerce (s-commerce). S-commerce business model is currently a trend in the commercial world. Based on literature studies that have been done, we obtained two...

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Bibliographic Details
Main Authors: Puji Rahayu, Nur Fitriah Ayuning Budi, Dana Indra Sensuse
Format: Article
Language:English
Published: Fakultas Ilmu Komputer, Universitas Indonesia 2017-05-01
Series:Jurnal Sistem Informasi
Subjects:
relationship quality
social commerce
social network
social support
social commerce intention
Online Access:https://jsi-tes.pusilkom.com/index.php/jsi/article/view/507

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