PERCEPTION OF MANAGEMENT INNOVATION AS A KEY FACTOR IN ACHIEVING COMPETITIVE ADVANTAGE IN COMPANIES IN BOSNIA AND HERZEGOVINA

Every company strives to achieve competitive advantage, which is why managers constantly seek new ways of reaching that goal. One of the best ways to gain competitive advantage is through innovation. In theory, innovation can be classified in numerous ways. Some of them include management innovati...

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Bibliographic Details
Main Authors: Mirela Kljajić-Dervić, Željko Mateljak, Ema Burić
Format: Article
Language:English
Published: Faculty of Economics, University of Tuzla 2022-11-01
Series:Economic Review
Subjects:
Online Access:http://ef.untz.ba/wp-content/uploads/2023/05/2_ER_DOI_pp.15_22.pdf