A Data Mining Approach for Evaluating the Tourist Destination Loyalty
The aim of this study is to evaluate the tourist loyalty through data miningapproach. The study has exemined 880 domestic tourists who have stayed inmore than one night in four and five star hotels of Isfahan in spring and summer2014 and 2015. SPSS and Clementine12 was used for data analysis.Also,Mi...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2017-01-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_7081_7af683adb8ffc84532ad05362c338a9f.pdf |