Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province)
Increasing the number of factors determining the succes in market arena, presence of strong competitors and new entrants, everchanging of customer’s tastes and expectations, put businesses in great risks and trouble. Thus, having competitive power over the main competitors is a main prerequisite to...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2014-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_522_f85e9df28fa6fbd26fcb3b70e04edddb.pdf |