Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province)
Increasing the number of factors determining the succes in market arena, presence of strong competitors and new entrants, everchanging of customer’s tastes and expectations, put businesses in great risks and trouble. Thus, having competitive power over the main competitors is a main prerequisite to...
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| Format: | Article |
| Language: | fas |
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Yazd University
2014-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_522_f85e9df28fa6fbd26fcb3b70e04edddb.pdf |
| _version_ | 1797814856071512064 |
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| author | S.M. Bagheri SH. Afzali |
| author_facet | S.M. Bagheri SH. Afzali |
| author_sort | S.M. Bagheri |
| collection | DOAJ |
| description | Increasing the number of factors determining the succes in market arena, presence of strong competitors and new entrants, everchanging of customer’s tastes and expectations, put businesses in great risks and trouble. Thus, having competitive power over the main competitors is a main prerequisite to survive in today’s business environment. The main purpose of this research is to examine the impact of managers’ market orientation on gaining competitive advantage under the framework of competitive intelligence and organizational factors including their business processses, cultures and structures in selected companies. The sample of the tudy consists of 85 managers of the 113 active companies in the industrial estates in Mazandaran province which were selected from three areas of east, center and western geographical areas, and selected by the cluster sampling method. The main intrument used to collect data in this research was standard questionnaire that was validated using some experts and intructors view , and the cronbach alpha of 98% indicates the instruments’ high reliability. The conceptual model of the study was designed under the philosophy of structural equatin modelling. We employed the path analysis method using LISREL software to analyse the structural model of the study. The results show that as an increase in the managers’ market orientation,as far as we regard the competitive intelligence variable as the mediator, the companies’ competitive advantage will be enhanced. The results also indicate that organizational factors have no direct and significant impact on the companies’ competitive advantage level. |
| first_indexed | 2024-03-13T08:13:55Z |
| format | Article |
| id | doaj.art-d212ac8de25a442fbc1e1f757c4b7dde |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:13:55Z |
| publishDate | 2014-04-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-d212ac8de25a442fbc1e1f757c4b7dde2023-05-31T19:42:08ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782014-04-016112752522Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province)S.M. Bagheri0SH. Afzali1Assistant ProfessorMaster DegreeIncreasing the number of factors determining the succes in market arena, presence of strong competitors and new entrants, everchanging of customer’s tastes and expectations, put businesses in great risks and trouble. Thus, having competitive power over the main competitors is a main prerequisite to survive in today’s business environment. The main purpose of this research is to examine the impact of managers’ market orientation on gaining competitive advantage under the framework of competitive intelligence and organizational factors including their business processses, cultures and structures in selected companies. The sample of the tudy consists of 85 managers of the 113 active companies in the industrial estates in Mazandaran province which were selected from three areas of east, center and western geographical areas, and selected by the cluster sampling method. The main intrument used to collect data in this research was standard questionnaire that was validated using some experts and intructors view , and the cronbach alpha of 98% indicates the instruments’ high reliability. The conceptual model of the study was designed under the philosophy of structural equatin modelling. We employed the path analysis method using LISREL software to analyse the structural model of the study. The results show that as an increase in the managers’ market orientation,as far as we regard the competitive intelligence variable as the mediator, the companies’ competitive advantage will be enhanced. The results also indicate that organizational factors have no direct and significant impact on the companies’ competitive advantage level.http://bar.yazd.ac.ir/article_522_f85e9df28fa6fbd26fcb3b70e04edddb.pdfmarket orientationscanning competitive intelligenceorganization factorscompetitive advantage |
| spellingShingle | S.M. Bagheri SH. Afzali Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) کاوشهای مدیریت بازرگانی market orientation scanning competitive intelligence organization factors competitive advantage |
| title | Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) |
| title_full | Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) |
| title_fullStr | Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) |
| title_full_unstemmed | Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) |
| title_short | Measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators) (Case Study: Industrial Estates in Mazandaran province) |
| title_sort | measuring the effect of market orientation on competitive advantage in light of competitive intelligence and organizational factors as the mediators case study industrial estates in mazandaran province |
| topic | market orientation scanning competitive intelligence organization factors competitive advantage |
| url | http://bar.yazd.ac.ir/article_522_f85e9df28fa6fbd26fcb3b70e04edddb.pdf |
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