Recognize Effective Factors On Impulse Buying Behavior (Unplanned) Of Customers (Case Study: Refah Chain Stores In Hamadan)
Impulse buying is the half hidden behavior of consumerwhich the sellers can attain through different stimulants to increase their own selling .To have higher success , all the factors influencing this behavior must be identified. The present study is an applied one in goal and survey-descriptive in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2014-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_527_ed0265a7af80ee954a713166bbb45bd1.pdf |