Heading Up or Stuck Down Here? The Effect of Perceived Economic Mobility on Subjective Social Status and Brand Identification
In this research, we show that the perception of economic mobility plays an important role in individuals’ minds and decisions. While previous literature on economic mobility mainly focused on measuring the degree of mobility and examining its socioeconomic ramifications, we extend prior research by...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-09-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221123755 |