Understanding the impacts of brand identification and brand experience on customer engagement in the light of energy optimization
Building and fostering links between customers and brands is a major area of emphasis for both academia and business. Despite this interest, the function of conventional marketing strategies in the creation of such relationships has only recently been investigated. A novel framework for customer eng...
| Main Authors: | , , |
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| Format: | Article |
| Jezik: | English |
| Izdano: |
EDP Sciences
2023-01-01
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| Serija: | E3S Web of Conferences |
| Teme: | |
| Online dostop: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/49/e3sconf_icies2023_01067.pdf |