MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD
Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical “Plafar” store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
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University of Oradea
2010-12-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2010/n2/172.pdf |
| _version_ | 1818806986136879104 |
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| author | popescu andrei brandabur raluca |
| author_facet | popescu andrei brandabur raluca |
| author_sort | popescu andrei |
| collection | DOAJ |
| description | Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical “Plafar” store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies “Plafar DI”, from Bacau, should use an intelligent marketing positioning in order to survive the crisis. |
| first_indexed | 2024-12-18T19:18:29Z |
| format | Article |
| id | doaj.art-d23f4c67a50946c28d7145294c13cba6 |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-18T19:18:29Z |
| publishDate | 2010-12-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-d23f4c67a50946c28d7145294c13cba62022-12-21T20:56:04ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502010-12-011210811085MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTDpopescu andreibrandabur ralucaBacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical “Plafar” store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies “Plafar DI”, from Bacau, should use an intelligent marketing positioning in order to survive the crisis.http://anale.steconomiceuoradea.ro/volume/2010/n2/172.pdfbrand positioningSMEcase study |
| spellingShingle | popescu andrei brandabur raluca MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD Annals of the University of Oradea: Economic Science brand positioning SME case study |
| title | MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD |
| title_full | MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD |
| title_fullStr | MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD |
| title_full_unstemmed | MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD |
| title_short | MARKETING FOR SMALL ENTREPRISES – CASE STUDY POSITIONING OF “PLAFAR” DI LTD |
| title_sort | marketing for small entreprises case study positioning of plafar di ltd |
| topic | brand positioning SME case study |
| url | http://anale.steconomiceuoradea.ro/volume/2010/n2/172.pdf |
| work_keys_str_mv | AT popescuandrei marketingforsmallentreprisescasestudypositioningofplafardiltd AT brandaburraluca marketingforsmallentreprisescasestudypositioningofplafardiltd |