The relationship between perceived value, attitude and behaviour towards purchasing organic products (Case Study in Indonesia)
Purpose: This research work attempts to review the effect of determinants like perceived uniqueness and perceived healthiness as well as attitude amongst the consumers on their purchase intention of organic food, which subsequently results in the actual purchase. Design/Method/Approach (only for...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Oles Honchar Dnipro National University
2023-05-01
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| Series: | European Journal of Management Issues |
| Subjects: | |
| Online Access: | https://mi-dnu.dp.ua/index.php/MI/article/view/426 |