Evaluation of Factors Affecting the Value of Online Shopping Considering Price Sensitivity and Variety-Seeking of Buyers
Ease of access to information, possibility to compare products quickly, and many other facilities that Internet provides for consumers, increase the power of consumers much higher. Internet sellers for the purpose of increasing their sales, often offer lower prices in compare to retailer's pric...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2015-09-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1930-1&slc_lang=en&sid=1 |