Multimodal аnalysis in genre studies: Semiotics of the tourist booklet

The paper discusses the complex genre of tourist booklet as a fixed type of multimodal text that serves in a communicative situation of promoting a tourist product. This genre is a semiotically complex phenomenon, which conveys information through different semiotic systems. The methodological issue...

Full description

Bibliographic Details
Main Author: Dubrovskaya , Tatiana Victorovna
Format: Article
Language:Russian
Published: Saratov State University 2022-11-01
Series:Жанры речи
Subjects:
Online Access:https://zhanry-rechi.sgu.ru/en/system/files/pdf-full-version/2022/11/speech_genres_2022_4_250-261.pdf