Intermediaries and Personas: A radical rhetorical reading of marketing work
This article examines the various ways in which marketing work (in both 'practice' and scholarship) engages with the construction of personas. It positions marketing as a rhetorical enterprise concerned with the establishment of intermediary and liminal positions within society; positions...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Deakin University
2020-12-01
|
| Series: | Persona Studies |
| Subjects: | |
| Online Access: | https://ojs.deakin.edu.au/index.php/ps/article/view/947 |