The Implications of Digital Marketing on Business Performance

The correct application of digital marketing strategies has a direct impact on favorable results within a business. Social media marketing is not just a trend for a long time, now it has become a necessity, the company that stays only with traditional advertising can lose both existing customers and...

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Bibliographic Details
Main Authors: Oana PRICOPOAIA, Adrian MICU, Irina Olimpia SUSANU
Format: Article
Language:English
Published: Dunarea de Jos University of Galati 2022-12-01
Series:Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics
Subjects:
Online Access:http://eia.feaa.ugal.ro/images/eia/2022_3/PricopoaiaMicuSusanu.pdf