The Influence of Store Atmosphere and Prices on Purchase Decisions Case Study at Identic Coffee Jakarta Pusat
Consumers of products and services and goods always consider many things before actually making a decision to buy. Including coffee beverage products, in addition to the price, the shop atmosphere factor is also a consideration for potential consumers. This study aims at determining the effect of St...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Institut Ilmu Sosial dan Manajemen STIAMI
2021-09-01
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| Series: | Majalah Ilmiah Bijak |
| Subjects: | |
| Online Access: | https://ojs.stiami.ac.id/index.php/bijak/article/view/1770 |