An empirical analysis of factors influencing Electronic Word of Mouth in Social Networking Sites after a brand promotion
Social networking sites have greatly increased in recent years in terms of use by consumers and companies, with more and more frequent development of marketing communication strategies in these media. Companies are increasing their invest-ment in social networking sites in order to attract new cons...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade de Santiago de Compostela
2020-05-01
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| Series: | Revista Galega de Economía |
| Subjects: | |
| Online Access: | https://revistas.usc.gal/index.php/rge/article/view/6123 |