Classification of Bank Customers by Data Mining: a Case Study of Mellat Bank branches in Shiraz
This research predicts through studying significant factors in customer relationship management and applying data mining in bank. Financial institutions and other firms in competitive market need to follow proper understanding of customer behavior. Customers’ data are analyzed to identify specific o...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mashhad: Behzad Hassannezhad Kashani
2016-08-01
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| Series: | International Journal of Management, Accounting and Economics |
| Subjects: | |
| Online Access: | https://www.ijmae.com/article_115376_c149c9bf58ecc2f83dea4717eb7a7fb9.pdf |