Classification of Bank Customers by Data Mining: a Case Study of Mellat Bank branches in Shiraz

Classification of Bank Customers by Data Mining: a Case Study of Mellat Bank branches in Shiraz

This research predicts through studying significant factors in customer relationship management and applying data mining in bank. Financial institutions and other firms in competitive market need to follow proper understanding of customer behavior. Customers’ data are analyzed to identify specific o...

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Bibliographic Details
Main Authors: Dariush Farid, Hojjatollah Sadeghi, Elahe Hajigol, Nadiya Parirooy
Format: Article
Language:English
Published: Mashhad: Behzad Hassannezhad Kashani 2016-08-01
Series:International Journal of Management, Accounting and Economics
Subjects:
validation
data mining
decision tree
customer relationship management
Online Access:https://www.ijmae.com/article_115376_c149c9bf58ecc2f83dea4717eb7a7fb9.pdf

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