The Effect of Market Orientation on Business Performance

The effect of market orientation on business performance has been a popular research topic in recent years. Market orientation is an organizational culture which leads to forming behaviours practically and effectively. These behaviours are essential in creating greater values for consumers. The popu...

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Bibliographic Details
Main Authors: Mohammad Taghi Taghavifard, Amir Ghafurian Shagerdi, Omid Behboodi
Format: Article
Language:fas
Published: Yazd University 2015-04-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_744_af1c60e83d5ff38005acaa8bb7351db2.pdf