Speech Act Classification of German Advertising Texts
This paper uses the theory of speech acts and the underlying concept of pragmalinguistics to determine the types of speech acts and their classification in the German advertising printed texts. We ascertain that the advertising of cars and accessories, household appliances and computer equipment, wa...
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2015-12-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/9351 |