The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India
COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Al...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ACHSM
2021-12-01
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| Series: | Asia Pacific Journal of Health Management |
| Subjects: | |
| Online Access: | https://journal.achsm.org.au/index.php/achsm/article/view/1299 |