Systematic review: opportunities and barriers to online marketing caused by the development of the Internet of Things
The current research aims to systematically review the impact of the Internet of Things (IoT) on online marketing, focusing on its opportunities and challenges. Using the PSALSAR methodology, this research delves deep into the literature to understand the nature of IoT influences. The analysis reve...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2024-01-01
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| Series: | Business: Theory and Practice |
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| Online Access: | https://journals.vilniustech.lt/index.php/BTP/article/view/19203 |