Arabic Calligraphy Role in Creating Brands in order to Market contemporary Printed Fashion Using the Arab Cultural Heritage
The research aims to establish the Arab identity in order to market contemporary printed fabrics that bear the Arab distinguished character. This is to be done through taking advantage of the Arab calligraphy and its aesthetics that distinguish it from other calligraphies. We aim to design a brand o...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Arab Association for Islamic Civilization and Art
2017-01-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
| Online Access: | https://mjaf.journals.ekb.eg/article_20667.html |