The Effect of Halal Awareness, Halal Certification, and Social Servicecafe on Purchase Intention in Indonesia: The Mediating Role of Attitude
The research aims to determine the effect of Halal awareness, Halal certification, and social Servicescape on the purchase intention of Halal food, which is mediated by attitude towards Japanese food products. The research was conducted on 256 respondents who like Japanese ramen noodles. The determ...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2024-05-01
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| Series: | International Review of Management and Marketing |
| Subjects: | |
| Online Access: | http://www.econjournals.com/index.php/irmm/article/view/16186 |