Tourist market segmentation by motivation to shop: A case study of Istanbul, Turkey
Previous research has indicated that shopping could make up for a significant part of the tourist experience and could provide significant benefits to destinations by contributing to local retail revenue and by generating many jobs. In order to design better marketing strategies, destination manager...
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| Format: | Article |
| Language: | English |
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University of Novi Sad, Department of Geography, Tourism and Hotel Management
2017-01-01
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| Series: | Geographica Pannonica |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-8724/2017/0354-87241704243E.pdf |