An Empirical Study on Purchasing Intention of Agricultural Product E-commerce Live Broadcast
The purpose is to explore the factors affecting consumers’ purchase intention from the massive live broadcast of agricultural products e-commerce, and explore the evolution mechanism from consumers’ psychological contract to purchase intention in the live broadcast of agricultural products e-commerc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/14/shsconf_cike2023_02016.pdf |