Tracking Users for a Targeted Dissemination

How to build a dissemination and communication strategy in a world where users have easy access to a deluge of data and information from various origins and where IT tools and design standards change so quickly that users behaviour and their expectations are continuously modified? The first challeng...

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Bibliographic Details
Main Authors: Philippe Bautier, Chris Laevaert, Bernard Le Goff
Format: Article
Language:English
Published: Czech Statistical Office 2015-12-01
Series:Statistika: Statistics and Economy Journal
Subjects:
Online Access:https://www.czso.cz/documents/10180/20550319/32019715q4067.pdf/9bede59c-8b3f-4990-a63e-877641f992dc?version=1.0