AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification
In 2014, airBaltic Corporation introduced a gamified electronic platform called Forecaster with a purpose to increase its employee engagement. The article considers the approach used by the organisation, analyses results, advantages and drawbacks of the organisation, and mainly formulates recommenda...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-04-01
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| Series: | Economics and Business |
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| Online Access: | https://doi.org/10.1515/eb-2016-0007 |
| _version_ | 1797969027851616256 |
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| author | Ērgle Daiga |
| author_facet | Ērgle Daiga |
| author_sort | Ērgle Daiga |
| collection | DOAJ |
| description | In 2014, airBaltic Corporation introduced a gamified electronic platform called Forecaster with a purpose to increase its employee engagement. The article considers the approach used by the organisation, analyses results, advantages and drawbacks of the organisation, and mainly formulates recommendations for the organisation in order to improve impact on employee engagement through gamification. As a result of the research, the author proposes 8 steps that are useful and applicable to any organisation, and as such those may serve a broader purpose than just improving airBaltic Forecaster tool. The objective of the paper is to draw learnings and put forward suggestions for the organisations in Latvia that are concerned with improving their employee engagement and demonstrate how gamification can be helpful in their endeavour. |
| first_indexed | 2024-04-11T02:55:41Z |
| format | Article |
| id | doaj.art-d312c58b6b9048e79f87b209def1e7c4 |
| institution | Directory Open Access Journal |
| issn | 2256-0394 |
| language | English |
| last_indexed | 2024-04-11T02:55:41Z |
| publishDate | 2016-04-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Economics and Business |
| spelling | doaj.art-d312c58b6b9048e79f87b209def1e7c42023-01-02T15:25:12ZengSciendoEconomics and Business2256-03942016-04-01281455110.1515/eb-2016-0007AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through GamificationĒrgle Daiga0University of LatviaIn 2014, airBaltic Corporation introduced a gamified electronic platform called Forecaster with a purpose to increase its employee engagement. The article considers the approach used by the organisation, analyses results, advantages and drawbacks of the organisation, and mainly formulates recommendations for the organisation in order to improve impact on employee engagement through gamification. As a result of the research, the author proposes 8 steps that are useful and applicable to any organisation, and as such those may serve a broader purpose than just improving airBaltic Forecaster tool. The objective of the paper is to draw learnings and put forward suggestions for the organisations in Latvia that are concerned with improving their employee engagement and demonstrate how gamification can be helpful in their endeavour.https://doi.org/10.1515/eb-2016-0007employee engagementgamificationhuman resource management |
| spellingShingle | Ērgle Daiga AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification Economics and Business employee engagement gamification human resource management |
| title | AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification |
| title_full | AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification |
| title_fullStr | AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification |
| title_full_unstemmed | AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification |
| title_short | AirBaltic Case Based Analysis of Potential for Improving Employee Engagement Levels in Latvia through Gamification |
| title_sort | airbaltic case based analysis of potential for improving employee engagement levels in latvia through gamification |
| topic | employee engagement gamification human resource management |
| url | https://doi.org/10.1515/eb-2016-0007 |
| work_keys_str_mv | AT ergledaiga airbalticcasebasedanalysisofpotentialforimprovingemployeeengagementlevelsinlatviathroughgamification |