The shifting role of the listeners in the mediamorphosis process of culture radio: A case study of Jodhipati 106.1 FM

The adaptation of the use of communication technology towards media convergence (mediamorphosis) makes it a necessity for radio to change. Jodhipati FM, a commercial radio station in Nganjuk Regency which declared its identity as a Javanese cultural radio station, has also made the change. The uniqu...

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Bibliographic Details
Main Authors: Zainal Abidin Achmad, Rachmah Ida
Format: Article
Language:English
Published: Universitas Airlangga 2019-09-01
Series:Masyarakat, Kebudayaan dan Politik
Subjects:
Online Access:https://e-journal.unair.ac.id/MKP/article/view/13350