Aesthetic Factor of Customer Perception and Its Role in Managing Company Competitiveness
The article advances the idea about a drop in people interest in buying similar goods and services, especially in conditions of uncertainty, in particular corona-virus epidemic, when people care less about external things, such as their clothes for visiting public places. Today we observe the necess...
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| Format: | Article |
| Language: | Russian |
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Plekhanov Russian University of Economics
2021-10-01
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| Series: | Вестник Российского экономического университета имени Г. В. Плеханова |
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| Online Access: | https://vest.rea.ru/jour/article/view/1178 |