Brand Extension of Fast Moving Consumer Goods to Customers’ Perception
The cost of launching a totally new product or brand is usually very high accompanied by the risk of failure in an overcrowded market. Therefore, brand extension strategy is used due to its built in advantages. This research examined in depth, the factors in a brand extension which influence to cust...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Pasundan
2017-12-01
|
| Series: | Trikonomika |
| Online Access: | https://journal.unpas.ac.id/index.php/trikonomika/article/view/714 |