Retailing, Private Label and Global Competition
Global retailers define strategies coherent with local cultures and traditions, as also develop products centered on internationally diffused products. In this perspective, private labels become fundamental for such strategies as far as they contribute directly to store loyalty consolidation and in...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2013-12-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/10061 |