Expenditure-based segmentation of tourists to the Kruger National Park
Although expenditure-based segmentation is a popular method, it has never previously been applied in the study of national parks in South Africa. The advantage of this method is that one can distinguish between different levels of expenditure markets. This article aims to apply expenditure-based se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of the Free State
2009-08-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/1219 |