THE ROLE OF BRAND TRUST MEDIATES THE INFLUENCE OF SOCIAL MEDIA MARKETING AND BRAND PERSONALITY ON BRAND LOYALTY: A STUDY ON CUSTOMERS OF EMINA COSMETIC PRODUCTS IN DENPASAR
One of the revolutions in cosmetic shopping patterns in society is occurring with women who are starting to be aware of beauty trends. These women are becoming a new market sector that manufacturers are considering as a potential customer base. According to the findings of experts, the present pheno...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-08-01
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| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2023-08/article_12.pdf |