Identifying the impact of employer branding in the retention of nurses: the mediating role of organizational culture and career development

Abstract Human resource professionals design and implement various strategies to retain the workforce within an organization. One of the strategies called “employer branding,” has recently gripped their focus. Its role has been highlighted in this study in order to determine the retention of nurses...

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Bibliographic Details
Main Authors: Ridhya Goyal, Gurvinder Kaur
Format: Article
Language:English
Published: Springer Nature 2023-06-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-023-01794-9