Use of creative marketing in the implementation of enterprise strategy
The relevance of the research problem is determined by the need to increase the competitiveness of enterprises in the conditions of increased competition in the global market. The purpose of the article was to conduct a theoretical analysis and develop methodological support for the search for effec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Simon Kuznets Kharkiv National University of Economics
2023-04-01
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| Series: | Економіка розвитку |
| Subjects: | |
| Online Access: | https://ecdev.com.ua/journals/t-22-2-2023/vikoristannya-kreativnogo-marketingu-pri-realizatsiyi-strategiyi-pidpriyemstva |